Friday, June 20, 2008

Improving Efficency with Functionality

Aside from advertising, your website can be used to better serve existing clients. This can have it's many benefits both for you and your customers. For example...

I have a client using email as the only means of sending large files to their customers. These files are often 15MB+ in size. The problem is some emails simply never reach their recipient. These emails could be caught in spam filters or possibly timed out somewhere along the network due to their size. This has also cost our client much time as they always follow-up emails with a phone call verification.

The real problem isn't about where the emails are going. The issue is with the method of delivery.

Instead of emailing the files, how about uploading them to your own server where your customers can access it?

I proposed building a file transport system enabling our client to upload files to a server using a web-based control panel. Their customers will be given their own login username/password to access these files.

To get a little more technical - we'll build a web-based control panel that will give our client the ability of uploading files to the server and to specify who they are for. Once the upload is finished our client can verify instantly if the files are on the server. This will save time (and possibly money) on a phone call to their customer.

Meanwhile the customer will previously have been given a web address and username/password. Once logged in they can view the files available and download them.

We often focus too much on the advertising side of our websites. Sure, they can be used to drive up sales. However, they can also be used to better serve your existing clients. This can be done by adding functionality to your website that will save you time and money while strenghtening your customer service.

Anthony
Web Feat
http://www.webfeatworks.com/

Support: http://www.webfeatsupport.com/