Tuesday, December 30, 2008

Your Website In The New Economy

There is no doubt, our economy is in bad shape. I don't believe we're seeing a temporary phase or a short slump....this is a new economy. The economy overall is making a long term adjustment to many years of wasteful spending and too many unnecessary buying options....and it's not over yet. I think the true survivors will be those who have been making sound financial decisions all along and understand how to spend practically under difficult financial times.

So how does this affect your website?

I always thought having a website is one of the best investments one could make. Websites have been, and continue to be, much more affordable than traditional advertising such as newspapers, magazines, television. Why spend $300 a week or month on newspaper advertising when you can spend a fraction of this price on your website? At least your website doesn't have a shelf life or expire, like newspapers or magazines.

Spend $300 on a magazine ad and within a month that magazine has expired and likely in a trash can. Spend $300 wisely on your website and it can continue to generate leads and increase profits for years to come. The difference is staggering.

Think about it - your website is available for anyone to see 24/7, 365 days a year. What other types of advertising have the same profit potential, particularly the cost?

The bottom line - consumers are still actively using the web to search for products and services. It's no coincidence that brick and mortar stores are either closing or experiencing very tough times while online retailers like Amazon.com continue to report record sales in late 2008.

This is a good time to boost your web presence by either getting a website, revamping it or using Google to maximize targeted click-thrus to your online business.

In future posts I will give specific details on how investing in your website can maximize profits for your business.

Web Feat

Support: http://www.webfeatsupport.com/

Wednesday, December 3, 2008

Who Really Owns Your Domain Name?

When it comes to domain names, there are certain things you (as the owner) need to be aware of. It is so easy nowadays to buy a domain and have it online within minutes. Sounds great, doesn't it? For the short term it is.

The problems I've seen with domain names have nothing to do with how much they cost or the website behind them. The real price you pay for a domain comes when it's time to renew, or worse, when you want to move the domain to another host or registrar.

One of the biggest mistakes people make when buying a domain is using the wrong contact information. For example, a restaurant owner has their web designer register the name "familyrestaurant.com". The designer buys the domain and adds THEIR name to the registration information instead of the owner. Big mistake. Why?

Well, if the restaurant owner and designer part ways for whatever reason the domain name is legally owned by the designer. Even if the owner and designer part on good terms, it could be a headache for the owner to renew or move his domain name. Let's say the designer moves across the country and changes careers - needless to say he may become hard to track down in order to administer the domain. If the owner and designer part on bad terms it could be extremely difficult or impossible for the owner to get his name back.

One thing to remember...if you have a domain name, it is VITAL to have your name associated with it right from the start. In order to do ANYTHING with your domain, your name must be associated with it otherwise the registrar won't even deal with you.

Registrars will ONLY deal with the person listed in the contact information for the domain. I have witnessed firsthand the "horror stories" of clients who either lost their domain or experienced extensive downtime while they attempted to figure out who actually owned their domain. If the contact information had been correct from the start there would have been no problems at all.

If you would like to know who owns your domain, a good place to start is here: http://www.whois.net/. Enter your domain name in the "Whois Lookup" field. The very first thing it tells you is who's providing the registration service. Then you can see all the contact information associated with your domain.

The Registrant and Administrative Contacts are the most important ones check. If these two contacts do not have your name and you are (or should be) the owner of the domain, I recommend fixing this now while time is on your side instead of waiting for a crisis (which will happen eventually).

Should you need any assistance with this, please let me know!

Web Feat

Support: http://www.WebFeatSupport.com